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Market segmentation is a tasty prospect, no matter how you slice it.

Market Segmentation: Your Road to a Goldmine

Do me a favour. I want you to close your eyes, picture your business’ average customer and answer these four questions: Where are they from? How old are they? What type of lifestyle do they lead? What do they want MOST from your product? Got it? Perfect. Let me be the first to congratulate you …

SEO and Paid Search, FIGHT!

SEO and Paid Search: Who Wins?

In marketing circles, a lot of us like to nerd out over search engine optimisation (SEO). It’s this epoch’s vital skill; the maker or breaker of business in the internet age. More importantly for argumentative marketers, SEO is constantly in flux. You can debate the effectiveness of different strategies until the cows come home, without …