NDIS Marketing - Compact Guide to Grow Your NDIS Business

NDIS Marketing – Compact Guide to Grow Your NDIS Business

According to ndis.gov.au, there are 4.3 million Australians who have permanent and significant disabilities. To assist in the greater inclusion of people with disability, the National Disability Insurance Scheme (NDIS) will provide more than 22 billion $ in funding per year to half a million participants. That’s not bad at all!

A new economy has been born due to the state’s NDIS funding since participants need various services to reach their NDIS goals. The NDIS provides funding for eligible people. You can check out the types of support funding here.

As there is a considerable demand for NDIS providers, the number of new NDIS businesses in Australia increases daily. That’s why a new type of marketing emerges: NDIS marketing. The basics of marketing are always the same such as the 4Ps, but effective marketing strategies often involve niche-specific marketing. 

Today the closest benchmark to NDIS marketing could be healthcare marketing. At Olivetree marketing, we have great expertise in healthcare and SME marketing. Therefore, it hasn’t been very challenging to switch and develop marketing strategies for NDIS businesses. So let us take you through a couple of useful marketing tips for your NDIS business.

NDIS Marketing - Compact Guide to Grow Your NDIS Business

NDIS Marketing – Are You Ready To Outrank Your Competition?

To start strategizing for NDIS businesses, we have to understand the nature of this business type. At its core, NDIS businesses are locally distributed small service businesses. This is going to be our starting point.

Growing service businesses by using simple digital marketing techniques is an absolute pleasure. So why not benefit from these cost-effective and modern marketing techniques for NDIS businesses?

1- Get a Web Presence & Professional Business Website

NDIS businesses are mainly small businesses. But that doesn’t mean they have to think small as well. Today, competition is so big that SMEs have to see themselves as corporations. 

According to a GoDaddy study, 59% of businesses with fewer than 20 employees don’t have websites. In the regional areas, the number climbs up to 65 percent. 

Almost half of the business owners stated that their business is too small to have a website, while one-third said it is too expensive to have a website.

The same study also revealed that 61 percent of small business owners thought that company websites contributed only 25 percent to their company’s growth. 

Whether you believe in a digital presence or a professional business website, most of your potential buyers are researching services like yours online. Some of them end up completing their purchase online. Australia’s online shopping industry will be worth over $50 billion by 2022. 

Since that’s the case, having a professional website and creating a web presence are absolutely essential in NDIS marketing. By web presence, we refer to active management of Google My Business, social media, and blogging.

2- Create Content for Social Media & Blog 

Once your professional website design is completed, it’s time to build authority within your niche. In other words, once you get the website sorted, the next step is to acquire some traffic. 

NDIS businesses are human-focused, so is there any better place than social media to showcase an NDIS business? To learn more about routine social media practices and proactive ones, check out our vital tactics for social media management

Blogging is also a low-hanging fruit in NDIS marketing. If you are not digital marketing or an SEO professional, you may not be familiar with the purpose of blogging. So let us help you out with that.

Blogging is 80 percent for SEO purposes. It’s also used for branding and PR purposes on occasion. By blogging, you will increase your site ranking in search engines such as Google. Blogging is cost-effective as well. Isn’t that brilliant?

3- Target NDIS participants through Digital Advertising

While SEO is like farming, digital advertising is like hunting. That means SEO brings you results in the long run. But as any business owner, you probably want results instantly. This is where digital advertising such as paid social or Google ads can come into play.

Thanks to today’s advanced digital advertising techniques and our in-house expertise, we can laser target your clients on Facebook, Instagram, Twitter, Linkedin, and YouTube. Once you get organic traffic to your website, we can even take that as a sample group and create lookalike audiences.

Due to the local nature of most NDIS businesses, we can narrow down the targeting to a specific location. You don’t have to spend a fortune to get meaningful paid traffic to your website. $50-100 would give you a good starting point regarding the advertising budget.

These three tactics will help you outrank your competitors in no time. But of course, there is more to NDIS marketing. If you want a sustainable business, you will need an expert marketing team just like us. All you need to do is call us at 1300 168 311 for your customized NDIS marketing proposal.

Leave a Comment

Your email address will not be published.