A content marketing agency to help your business thrive in Sydney.
All of our content work begins with gaining a thorough understanding of you, the client. We learn what you do best, what your goals are as a company, and what’s important to you.
The Olivetree content team takes a data-driven approach to creating our content plan. We’ll find out what your potential customers are searching for in Sydney: what their pain points are, what they’re looking to buy, and what they want to learn more about.
Based on our data, our team will get to work on creating content that is both useful and engaging for your audience. This can be website landing pages, blogs, social media posts, newsletters – which ones work best will depend on your audience.
Content such as blogs, social posts and newsletters helps get your name out there – in ways that people are likely to pay attention to, and read willingly. It can supplement your paid advertising in a significant way, allowing your brand to be seen by a larger audience, without needing to massively increase your paid ads spend.
With the strategic use of keywords, the content on your blogs and landing pages can help your business be more easily found by potential customers on Google.
If someone lands upon your page and finds nothing but your contact details and some generic-sounding copy, you’re likely to lose them. But if instead, they find content that answers their questions – and shows that you know your stuff – they’re more likely to stay on their customer journey and ultimately convert.