More Australians are skipping the results page and trusting the AI-generated answer instead. If your business isn’t part of that answer, you’re losing ground to someone who is. Generative engine optimisation puts you in the conversation.
AI tools scan the web, decide which businesses are credible and relevant, and build a response. Generative engine optimisation is what makes sure your business is what they find.
What Services Does A GEO Agency Typically Offer?
Nearly half of all Australians have used generative AI tools in the past year (Google/Ipsos, January 2025), and AI Overviews now appear on roughly 48% to 50% of tracked queries.
Think about the last time you searched for something and got a direct answer instead of ten blue links, or asked an AI tool for a recommendation, and it gave you a specific name. That’s happening millions of times a day, across every industry.
Those answers come from somewhere. AI tools scan the web, decide which businesses are credible and relevant, and build a response from what they find. Generative engine optimisation is the work of making sure your business is what they find.
Most business owners assume they’re visible because they rank on Google, but AI tools build their own shortlists. Google rankings don’t automatically carry over.
SEO gets you onto the results page, but GEO gives you a better chance to be considered by a customer. A study of 846,000 Google searches found that when an AI Overview appears, users spend far longer on the page, reading and comparing listings.
Citations vs. Mentions
A big part of how AI tools decide who to recommend comes down to citations and mentions.
Mention
What it means:
An AI response references your business by name without linking to your site
Example:
ChatGPT recommends you in a response
Citation
What it means:
An AI response includes a clickable link or footnote crediting your website as a source
Example:
Perplexity answers a question about your industry and links directly to your blog post
What Does a GEO Agency Do?
An agency figures out why AI tools are not citing or mentioning your business and fixes it.
Content Structuring
Your pages need to be both clear and well organised for AI to draw from them. A GEO agency rewrites or restructures your content to achieve this.
Authority and Citation Building
AI tools check how often your business gets mentioned on other websites, and professionals build that presence so your name appears in the right places.
Moreover, AI platforms build a profile of your business from everything they find online, so an agency makes sure that picture is positive across every platform.
Schema
Most businesses have outdated or missing code behind their website that AI relies on to know what they offer. Getting that in place and keeping it current makes a bigger difference than most people expect.
Ongoing Monitoring
Staying on top of where you appear and adjusting as things change is part of the ongoing service.
Why Choose Olivetree Marketing
Olivetree Marketing is built around practical strategy and full client transparency. Here’s what that looks like in practice:
- No lock-in contracts. A 30-day cancellation policy means you stay because the work delivers, not because you’re contractually committed to it.
- You own your assets. Every account and platform we set up belongs to you from day one.
- Dedicated account manager. Communication stays direct, and nothing falls through the cracks.
- GEO is built on an SEO foundation. Our team integrates generative engine optimisation with broader digital strategy, so every piece of work pulls in the same direction.
- Proven across industries. We work with businesses in healthcare, construction, property, and finance, and other industries, each with distinct search dynamics and compliance considerations.
Start Showing Up in AI Answers
Search is changing fast, and the businesses investing in generative engine optimisation are already ahead. Book a free strategy session with us to see how we can help you.
Have you got questions?
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