Ten years ago, some businesses still questioned whether they needed a website. Five years ago, a few held out on mobile optimisation. Today, the most successful companies online saw those shifts coming and adapted early. Generative engine optimisation is the next stage, and early movers are already miles ahead.
The numbers demand attention: 21% of searches trigger AI Overviews. ChatGPT drives 80% of AI-referred website traffic. Perplexity processes over 780 million queries monthly. Platforms and features like these have become the new front door to your business, and prospects are walking through it every day. If you’re not being cited, potential customers end up at your competitor’s office instead of yours.
Considering this, there is no time for guesswork when it comes to generative engine optimisation.
Olivetree Marketing helps Australian businesses get found where customers search now.
We specialise in generative engine optimisation across ChatGPT, Microsoft Copilot, Gemini, Perplexity, Claude, and Google’s Search Generative Experience.
Our Generative Engine Optimisation Services
If you’re not recognised as an authoritative entity in AI, you’re simply not in the conversation.
We don’t just “do SEO”, our generative engine optimisation services include building digital ecosystems that AI trusts. We combine strategy, structure, content, and technical optimisation so your business becomes the obvious choice for AI-driven answers. When the search landscape changes, we make sure you stay visible, relevant, and ahead of your competitors.
- Entity Recognition & Scheme Optimisation
- AI Visibility Audit & Strategy
- Citation-Worthy Content Development
- Featured Snippet & AI Overview Optimisation
- Ongoing AI Visibility Tracking & Optimisation
We establish your business as a recognised and trusted company in Google’s knowledge graph, which is the foundation of all generative AI tools.
This includes:
- Schema markup implementation
- Google Business Profile optimisation for AI extraction
- Consistent and updated NAP (Name, Address, Phone) across all platforms
Strategic citation building on authoritative Australian sites
We analyse where you currently appear (or don’t) across Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, Claude, and other LLMs. From there, we identify the exact questions your customers are asking that trigger AI responses.
You will get:
- AI visibility report across all major platforms
- Competitor citation analysis
- Priority question mapping for your industry
AI systems only cite content that demonstrates genuine expertise. We revamp your existing content and create new authoritative resources that generative AI tools trust and reference.
We cover:
- Content restructured for easy AI comprehension
- E-E-A-T optimisation (Experience, Expertise, Authoritativeness, Trustworthiness)
- FAQ schema implementation that answers customer questions
- Topic cluster development showing complete industry authority
Content that wins featured snippets typically appears in AI Overviews. We structure your answers in formats that generative AI tools prefer and can easily extract.
This includes:
- Clear and definitive answers to primary customer questions
- Structured data for maximum AI extraction
AI search changes constantly. This makes monitoring a non-negotiable. As your generative engine optimisation agency, we continuously check your citations across platforms and adapt your strategy as new generative AI tools and strategies are introduced.
What you get:
- Monthly AI visibility reports and citation tracking across AI platforms, including LLMs
- Strategy adjustments based on algorithm changes
- Quarterly strategy reviews
It is recommended to partner with a generative engine optimisation agency that fully understands how the new AI space works. Want your business to appear when Australians search? Contact Olivetree Marketing for a free audit of your current AI visibility. From here, we’ll identify your biggest opportunities for quick wins in the AI search generative experience.
The gap between businesses optimising for AI search and those ignoring it is widening fast. Let’s make sure you’re on the winning side of Google generative AI search.
