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Website Design FAQ’S

How long does it take to build a website?

At Olivetree Marketing website design only takes a couple of weeks. However, from experience, it usually takes longer for our clients to get the hosting, domain and content sorted. So we recommend purchasing the domain, and hosting right at the beginning. We are more than happy to write the content for you to save you time.
Make sure you read 5 Things to Consider Before Building Your Website.

Will my website work on mobile and tablets as well?

Absolutely! Mobile search has been very popular, so it’s very important for your site to be optimised for mobile and/or tablet. Otherwise you not only lose a big chunk of your potential audience, but it will also affect your Google ranking. So, yes, all our websites are mobile responsive.

How much does a website cost?

It completely depends on your requirements, as website can be a one-page informational website or an e-commerce store with lots of products. And anything in between. We always find out as much information as possible from you before we give you a proposal so we can give you the best value for your money. Best way to find out is asking for a quote, it;s free.

Are there any other costs for my website?

You need to register your domain, and purchase hosting. We will recommend you the provider and the suitable package, and answer any questions you might have. There may also be additional costs for content writing if you’re opting for this option, and stock images, however these are always be communicated upfront, there are no hidden costs.

How long does it take to rank on Google?

For Google to pick up brand new websites takes a while. It can take weeks, in some cases even months for your new website to be indexed on Google. There are certain things we can do to ensure it happens as fast as possible, but you need to be patient. See our Google FAQ’s here.

Why do you need a website health check?

Here are some key reasons why you need a website health check:

Performance Optimisation: A website health check helps identify performance issues that might be affecting the speed and overall user experience of your website. You can identify areas for improvement and take steps to optimise your website’s performance.

Security Assessment: You need to make sure that your website is secure. Otherwise it could potentially be exploited by attackers. This includes checking for outdated software, SSL certificate, weak passwords, unsecured plugins or themes, and other security loopholes.

Mobile Responsiveness: It is important to provide a seamless user experience across various platforms. With the increasing use of mobile devices for browsing the internet, it is crucial for your website to be mobile-friendly.

SEO Evaluation: With Search engine optimization (SEO) you can identify areas for improvement and improve the visibility of your website in search engine results. You can also attract more organic traffic.

User Experience Analysis: Things like navigation, user interface, content layout, readability, and other elements all contribute to the user’s satisfaction and ease of use.

Social Media FAQ’S

Which social media channel should I use to promote my business?

It depends on you business, business model, your audience, and what products/services you sell. If you are a B2B business for example, we recommend LinkedIn.The important thing to remember is: you don’t have to be on all platforms. In fact you should not be on all platforms, it’s impossible to maintain more than 3-4 channels at a professional level. We always look at your business, and recommend the most suitable channels for you. Read more on Instagram tactics here.

How often should we post on social media?

Again, this largely depends on your audience. Some say you should publish at least one post every day, but we all know that it’s really difficult when you’re running a business. The key is to find the posting frequency and the content that helps you achieve your social media goals. We will create a publishing calendar for you, and post consistently. While we can create all the posts for you, you’ll see the best performing posts are always the ones that feature the team, and show some behind the scene action.

How can I get more followers on social media?

Growing your social media following involves a lot of planning, posting the right content consistently as well as targeting the right audience. You also need to be active on your channels: engaging, commenting and sharing are important, and will help you get new followers faster. Check out our tips on social media posting here.

Google FAQ’S 

How much does Google Ads cost?

To understand how your daily budget is spent, you should also get familiar with at least two terms: CPC and CPM. CPC is short for cost per click and refers to what you pay each time someone from your target audience clicks on your ad. CPM shows us how much you pay when your ad makes 1000 impressions, usually in Google’s display or video ads.

In Australia, especially for small businesses $15-50 daily budget for a CPC campaign could be a starting point. But aim to spend around $100 if you want to see results faster.

Why do you have to pay Google Ads set up and management fee?

This is a must-have question for a Google Ads FAQ! At Olivetree Marketing, we use a four-step process to run Google Ads:

  1. Understanding the core business & research
  2. Coming up with an initial strategy
  3. Setting up the ads & measurement
  4. Ad maintenance and performance-boosting

For most people, running ads simply refers to step number 3, but that’s the simplest step.

Our team spends enormous time understanding your business and its industry, strategising and performance-boosting. In return, like every expert digital advertising agency, we are charging a service fee. It’s very cost-effective when you think of our ROAS.

How does Google Ads work?

Google utilises an auction-based approach to display its ads, but securing the highest bid doesn’t necessarily guarantee top placement. Bidding higher may increase the likelihood of a higher search result page ranking. An important – and often overlooked part of successful campaigns are landing pages. If your website, and your relevant landing pages are not fully optimised, you might spend more, and your conversion rate might be worse. So, it’s important to understand that your bid is just one component of your overall campaign. Optimised landing pages is the other part. For the best ROI on advertising, it is essential to engage the services of a Google Ads specialist that can set up, manage and optimize your campaign with precision.

Can you get quality leads with Google Ads?

The success of your Google Ads campaign depends heavily on your targeting strategy. With proper targeting, even a standard ad copy and creative can get you great results. Google Ads setup and targeting can be daunting for beginners. That’s where an expert Google Ads agency comes in – we can help you laser-target your ideal prospects, allowing you to focus on converting them into loyal customers.

How long does it take to see the results of Google Ads?

It usually takes 3-4 months to start getting results, and during this time we monitor, test and measure your campaigns as well as make tweaks to ensure optimum performance.

Why do I need optimised landing pages and website?

Your landing pages are designed to convert your website visitors into customers, subscribers, or leads. These pages are created with a specific goal in mind, such as encouraging visitors to make a purchase, fill out a form, or subscribe to a newsletter. Visitors can arrive at a landing page through various channels, including social media, email, paid advertising, or links from other websites. The ultimate aim of a landing page is to persuade visitors to take a desired action and convert them into valuable leads or customers. By optimizing your landing pages, you can increase the likelihood of achieving the highest possible conversion rate from visitors who arrive on that page. This means reduced customer acquisition costs, increased customer acquisition rates, and maximised ROI.

Working with Olivetree Marketing FAQ’S

What services do you offer?

At Olivetree Marketing we can cover all your marketing requirements. we can help you with:

Are we locked in a contract when we work with Olivetree Marketing?

No, you are not. Because to get results in marketing takes time, we work with you on a monthly basis. This way you get the most value of our services. And if for any reason you’re not happy, or just want to stop doing marketing, you have 30 days to cancel our agreement. Simple as that.

When will I see the result of our marketing efforts?

We get this quite a bit. And it does not surprise us at all. After all everyone wants to know when they can the results of their marketing efforts.

Successful marketing is no easy goal to achieve, it not only takes time but it’s also long-term commitment for your business.
The real question is: how determined are you to grow your business? What is your goal? What planning and budgeting do you have in place for your long-term commitment to marketing activities? See our tips on the topic here.