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Market Targeting

Market Targeting a.k.a business dating

Now that you’ve got your head around how to segment your market, it’s time to figure out which ones to go after. We’re going to evaluate all of them and figure out the segments that will give us lasting returns with the least effort. Let’s start market targeting! Market targeting is based on the fact …

Market segmentation is a tasty prospect, no matter how you slice it.

Market Segmentation: Your Road to a Goldmine

Do me a favour. I want you to close your eyes, picture your business’ average customer and answer these four questions: Where are they from? How old are they? What type of lifestyle do they lead? What do they want MOST from your product? Got it? Perfect. Let me be the first to congratulate you …