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Social Media Ads Featured

Paid Social (Social Media Ads) – What’s In It For Your Business

Paid social or social media advertising is a commonly used digital marketing method to run various advertising campaigns for a specific audience on social media channels such as Meta (Facebook & IG), LinkedIn, Twitter, TikTok and even Pinterest.   YouTube advertising could also be considered paid social. Some might put into the Search Engine Advertising, …

Website Design

Website Design – 5 Things to Consider Before Building Your Website

Today, in the digital world, consumers go through a 4 step process called the buyer’s journey before buying goods or services online; awareness, consideration, decision. The awareness stage (active research) mostly concerns the search engines, whereas consideration and decision stages often occur at a business website. That’s why website design is mission-critical for those planning …