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Social Media Ads Featured

Paid Social (Social Media Ads) – What’s In It For Your Business

Paid social or social media advertising is a commonly used digital marketing method to run various advertising campaigns for a specific audience on social media channels such as Meta (Facebook & IG), LinkedIn, Twitter, TikTok and even Pinterest.   YouTube advertising could also be considered paid social. Some might put into the Search Engine Advertising, …

Neglecting Marketing

Neglecting Marketing – 4 Consequences of Not Executing An Effective Marketing Strategy

Neglecting marketing is either seeing marketing as a waste of time and money or not executing an effective marketing strategy! The first is a vision problem, whereas not executing an effective marketing strategy is more about operational marketing. Lisa Nirell’s CMO Foundations: Become an Effective CMO training on LinkedIn further explains this issue. Even C-level …

6 Mistakes Most Businesses Make & How To Avoid Them

6 Mistakes Most Businesses Make & How To Avoid Them

According to the Australian Bureau of Statistics, by June 30 2021, there were 2.4 million active businesses in Australia. In 2020-21, 365 thousand new enterprises were established. Entrepreneurship is still rising; more businesses come into play each year, even in the Pandemic era. But one ratio remains about the same; 90% of startups eventually fail, …