Why Meta Ads?
That means unless your brand is a household name, there is a massive audience out there that hasn’t heard of you yet.
Meta Ads are perfect for getting eyes on your brand.
“Why not just use Google Ads,” you ask?
Pay-per-click Google Ads excel at targeting people who are looking for something specific.
If you’re a plumbing contractor in Sydney, Google Ads can help you show up specifically for those who search for “plumber near me” in Sydney.
But what if you want to cast a wider net?
What if you want to get your name out there to a broader audience, including those who don’t even know yet that your products or services could improve their lives?
Let’s say, for example, that you’re:
- A cafe, restaurant or bakery
- A gym or personal trainer
- A salon, spa, or other wellness facility
- A vet clinic, pet groomer, or pet supply store
- A local retailer
There’s a good chance that you offer something people would love…they just haven’t discovered it yet, and they may not even know to search for it.
It’s time to get in front of that audience.
What Meta Ads can do for you
Depending on where you are in your marketing journey, Meta Ads can allow you to:
- Introduce yourself and what you offer to more people
- Create brand recall
- Stay top of mind
Meta Ads tend to lean toward more visually appealing and engaging content like videos, images, and slideshows, so they’re fantastic for establishing your brand identity and overall vibe.
“Can Meta Ads target my niche?”
Absolutely! Just because you’re not specifically going after those who are actively searching, doesn’t mean your ads won’t be aimed at the right people.
Meta Ads can in fact be highly targeted. You can narrow down your audience by:
- Location, down to the city or ZIP code
- Age range
- Gender
- Industry
- Hobbies and interests
The Meta Ads algorithm will prioritise serving your ads to those most likely to engage and be interested in what you offer, making your ad more likely to be cost-effective.