Paid social or social media advertising is a commonly used digital marketing method to run various advertising campaigns for a specific audience on social media channels such as Meta (Facebook & IG), LinkedIn, Twitter, TikTok and even Pinterest. YouTube advertising could also be considered paid social. Some might put into the Search Engine Advertising, …
You could spend hours or even months to have the perfect social media strategy in place. But still, it all comes down to a social media post to deliver your core message to your target audience. By social media post, we refer to the post formats in Instagram, Facebook, LinkedIn, and Twitter. In these post …
Today, Instagram growth is one of the critical aspects of social media management, thanks to the platforms humongous 1.36 billion + user base. With our compact guide, we aim to help you make the most out of this social media channel in 3 simple steps. But first, here are some interesting Instagram facts: 500 million …
Whether you are a digital advertising specialist or a small business owner, learning Facebook Ads Campaign Objectives might come in handy. These are also called Facebook Ad types, and an ad type must be chosen before initiating a new ad campaign. When you go to Facebook Ads Manager and click on create a new campaign, …
