A cheap SEO agency here and a cut-rate social media manager there might look like savings on paper. Maybe you found a few of them on a gig site because the price was right. Individually, none of it is expensive.
However, nobody talks to anybody. You’ll have different suppliers with no single cohesive plan. Marketing work bought in pieces won’t add up to a plan. A business marketing strategist takes ownership of every part of it and answers for the result.
Cheap is expensive.
Piecing together subpar freelance work because the price looks better than an agency retainer costs more in the long run.
Olivia Tomka, our founder, meets business owners who make this mistake all the time.
Watch her explain why that math rarely holds up.
What Is A Marketing Strategist?
A marketing strategist works out which channels deserve your budget, in what order, and what each one needs to achieve.
Anyone can run a campaign. A digital strategist decides whether the campaign should exist at all, how it connects to everything else you have running, and what success looks like before the first dollar goes out.
On the flip side, fragmented marketing costs more than the invoices suggest. Your ads chase keywords your website never mentions, and your social calendar runs on a different strategy to your email list. Each supplier reports on their own patch, and every report looks fine in isolation
How Olivetree Marketing Can Be Your Business Marketing Strategist
We run a four-step process, so you always know where things sit.
Uncover the problem. We review what you have already built, ask the questions most agencies skip, and pinpoint what actually holds your growth back. Solving the right problem beats solving the easy one.
Create the plan. Once we understand the roadblocks, you get a customised roadmap. It sets out what we will do, in what order, and how each move ties back to a goal you have named.
Bring the plan to life. We take the execution off your plate and keep you across progress with clear updates. You stay informed without drowning in day-to-day detail.
Review and refine. We track the numbers, adjust against what the data shows, and keep hunting for improvement long after launch.
Every Channel, Connected By One Strategy
SEO builds ground you own. Google Ads and Meta Ads buy reach while that ground takes hold. Content feeds both. Email captures the people your other channels bring in, and your website carries the weight of every click.
Your business marketing strategist looks at your products or services, your target audience, and market opportunities to determine which of these channels would serve you best, and how to make them work together, to make the most out of your investment.
Why Sydney Businesses Choose Olivetree Marketing
Search for agencies specialising in online growth and market penetration, and you will find plenty of options.
WSABE named us Outstanding Employer of Choice in 2025 for a reason. Many want a twelve-month commitment before they show you anything. Olivetree Marketing works with no lock-in contracts and a 30-day cancellation policy, so your digital marketing strategist earns the next month every month.
Frequently Asked Questions
Where can I hire experts to consult on my marketing strategy?
Olivetree Marketing works with professional service businesses, such as healthcare, legal, construction, and many more. Book a call and get a marketing and strategy consultant who looks at your whole operation before recommending anything.
Which companies offer digital strategy consulting services in Australia?
Plenty of Australian agencies sell strategy consulting. Olivetree Marketing pairs the full-stack strategy with the delivery, so the business marketing strategist writing your plan also answers for the numbers it produces.
Talk To Us
Tell us what your marketing looks like right now, including the messy parts. We will show you where the gaps sit and what a connected plan would do about them.
