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You want to find the best Italian restaurant in your area. What do you do? You type it in Google. You want to find your next travel destination – how do you do that? You ask Google. Let’s say you are looking for things to do on the weekend, how do you find out? Google. And if it is not on Google, you probably won’t find all these things.

In today’s digital age, having a website for your business is just the first step. And we do hope you have a website. The real challenge however lies in making sure that your website is visible to your target audience. That is why you need the best SEO strategy in 2023.

Search engine optimization (SEO) is an ever-changing field, and as there are more and more competitors on the market, it’s essential to stay up to date with the latest trends and strategies to improve your search engine ranking.

In this blog we will talk about organic SEO. Organic SEO, also known as natural SEO, is the process of optimising a website to rank higher in search engine results pages (SERPs) without resorting to paid advertising. In the digital age, having a strong online presence is crucial for any business to succeed, and organic SEO is a must-have tool for achieving this.

Here are some tips to have the best SEO strategy in 2023:

what is the best SEO strategy in 2023

Focus on User Experience

In 2023, search engines will continue to prioritise websites that provide a great user experience. This means ensuring your website is fast, mobile-friendly, and easy to navigate. A well-designed website with intuitive navigation will encourage users to stay longer on your site, which in turn signals to search engines that your site is high-quality and relevant.

Create High-Quality Content

High-quality content has always been important for SEO, and this will continue to be the case in 2023. Make sure your content is well-written, informative, and relevant to your target audience. Use keyword research to identify the topics and phrases your audience is searching for and create content that addresses those needs.

Optimise for Voice Search

As voice search becomes more prevalent in 2023, it is essential to optimise your content for voice queries. People use different search terms when using voice search compared to typed searches. So, it’s essential to focus on long-tail keywords, questions, and conversational phrases.

Use Artificial Intelligence (AI) and Machine Learning (ML)

This is an exciting one. In 2023, AI and ML will become even more prevalent in SEO. Google’s algorithm is becoming more sophisticated, and it can identify high-quality content and user experience. Use AI and ML to analyse your website data, find user behaviour patterns, and optimise your content and website structure accordingly.

Leverage Video Content

We can’t talk the importance of using videos enough, and video content continues to be a highly engaging and shareable format in 2023 and plays an even more significant role in SEO. Make sure to optimise your video content by including relevant keywords in the title, description, and tags. Also, ensure your videos are mobile-friendly and load quickly.

Invest in Local SEO

This takes us back to your favourite local Italian restaurant. In 2023, local SEO will continue to be essential for businesses with a physical location. Make sure to optimise your website and content for local keywords, such as “near me” or “in [city name].” Also, ensure your business listings are accurate and up to date on Google My Business and other online directories.

Embrace social media

Social media platforms continue to be an important part of an effective SEO strategy. Use social media to promote your content, engage with your audience, and drive traffic to your website. Social signals, such as likes, shares, and comments, can also impact your search engine ranking.

Why is organic SEO a must in 2023?

By investing in organic SEO, your business can attract organic traffic to your website, which can lead to more conversions and revenue in the long run. Additionally, organic traffic tends to be more valuable than paid traffic since users are actively searching for what you have to offer.


One of the main benefits of organic SEO is that it is a cost-effective method of driving traffic to your website. Unlike paid advertising, organic SEO does not require a significant financial investment to achieve results. Instead, it focuses on creating high-quality, relevant content that meets the needs of your target audience. For this reason we think investing in organic SEO is the best SEO strategy in 2023.

Builds brand credibility

Organic SEO can also help you build brand credibility and establish your business as industry leader. By appearing on the first page of search results, you can demonstrate your expertise and knowledge in your field, which can increase trust and confidence in the brand.

Increases website traffic

Organic SEO is a proven method for driving traffic to your website. By optimizing your website and content for search engines, you can attract a steady flow of organic traffic to your website.

Moreover, organic traffic tends to have a higher conversion rate than other forms of traffic since users are actively searching for products or services that your business offers. This means that businesses can generate more leads and sales by investing in organic SEO. Sounds like the best SEO strategy doesn’t it?

Long-lasting results

Another advantage of organic SEO is that it provides long-lasting results. Unlike paid advertising, which only provides short-term results, organic SEO can continue to drive traffic to your website long after the initial investment.


In 2023, mobile devices are more prevalent than ever, and organic SEO is crucial for businesses looking to reach mobile users. With mobile search accounting for most of the internet traffic, you need to ensure that your website and content are optimised for mobile devices.

Conclusion – what is the best SEO strategy in 2023?

In conclusion, staying on top of the latest trends and techniques is essential to improving your SEO strategy in 2023. Focus on providing a great user experience, creating high-quality content, optimizing for voice search, using AI and ML, using video content, investing in local SEO, and embracing social media. By investing in organic SEO, you can increase website traffic, build brand credibility, and generate more leads and sales. Moreover, organic SEO provides long-lasting results and is a cost-effective method for driving traffic to your website.

Not sure where to start? How about starting with giving us a call to see how we can help! We are a Premium SEO Consultant Sydney Team.