Digital Marketing Tips for Small Businesses

6 Essential Digital Marketing Tips for Small Business Owners

If you are on the look for Digital Marketing Tips for Small Businesses, Olivetree marketing has got you covered! Read on.

If you are running a small business, digital marketing is undoubtedly your best bet at growing your business with minimum effort and investment.

That’s exactly why we gathered this compact guide, including six essential digital marketing tips for small business owners that they could readily use.

Besides, you don’t have to be an expert to understand these tips because our digital marketing tips for small business owners are to the point and super easy to understand.

6 Essential Digital Marketing Tips for Small Business Owners

1. Focus on Building a Brand

An effective marketing strategy often suggests building a brand instead of jumping straight to the point and start selling!

In its simplest form brand is a business with a great story, and that’s why anyone can build a solid business, but only a few can build a strong brand!

Fortunately, if you have great stories to tell, digital marketing enables you to reach brilliant tools for branding.

For example, you could use Facebook brand awareness ads to reach your target audience with your best content!

2. Invest in Local Search Visibility

Just think about it for a second! How effective would that be to rank for your desired terms on Google locally?

If you rank on top for your target keywords, you could significantly increase your search engine visibility.

That means you would get some valuable organic traffic to your website. And hopefully, some of those website visitors will end up buying from you.

Local searches often include service and a destination such as Dry Cleaning + Sydney. To rank for this kind of local search, you must combine your content efforts with local signals.

So, if you are a dry cleaner, focus on creating content that includes your desired terms without even using the destination. Sydney, in this case. This kind of content is much easier to make.

Next, work on your business pages such as Google My Business, have NAP consistency, and collect reviews on all possible channels, including social media.

3. Be Proactive on Social Media

In social media, there are two main types of work you should do to grow your community.

First, you have to take care of the routine work such as sharing meaningful content and replying to messages, comments and reviews.

But if you want to make a difference, proactive social media management comes to play. This is the type of work where you take the first action.

Let’s take a look a closer look:

  • Finding relevant profiles or influencers and engaging with their content,
  • Personally reaching out to potential customers or business partners,
  • Checking others’ content for re-post opportunities to enhance your content plan,
  • Constantly creating and sponsoring giveaway campaigns.

4. Get an Official Website

Has it ever occurred to you? You searched for a local business, found their Google My Business listing. And then you wanted to see their official website, and guess what?

They don’t have an official website! Yes, that’s right. According to GoDaddy’s research, 59% of Australian small businesses don’t have a website!

A website could play a vital role in building and growing a brand in today’s world because it gives you the chance to tell people in detail about your story.

Moreover, you could significantly increase the ROI from your digital marketing activities since you could start using re-marketing technologies such as Facebook & Google Ads Pixels.

5. Collect Online Reviews

Collecting online reviews, especially for Google My Business and Bing Places, plays a crucial role in ranking your business locally.

But why?

The short answer is genuine customer reviews send powerful local SEO signals to search engines.

Also, constant reviews are excellent proof of your business being active, and most local reviews have natural keywords written by customers.

Reviews in social media also help you to rank on search engines. But more importantly, it’s read by other potential customers, so it also has the mouth buzz effect.

6. Work with a Marketing Agency

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Outsourcing marketing could be a game-changer for SMEs and allow you to focus on your business at an operational level.

A great marketing agency will help you with branding, digital marketing, effective marketing strategy, expert graphic design and business coaching at a fraction of a cost of an in-house marketing team.

Growing your small business using digital marketing techniques doesn’t have to be complicated.

Focusing on building a brand, having an official website, constantly collecting reviews, proactive social media management and working with a marketing agency could already help you achieve your marketing goals.

Just make sure to check out our Digital Marketing Tips for Small Businesses in detail, and once you do, let us know if you have any comments or questions!

Our investment structure is very transparent. We have different packages that suit different business sizes, requirements, and budgets. We customise these to ensure that the client gets the most of our services.

Digital Marketing Tips for Small Businesses By @OliveTreeMarketing



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