As a small business owner, navigating digital marketing can feel like a lot—especially when it comes to paid advertising. If you’ve been thinking about hiring a Google Ads agency, you’re on the right track!
With the rise of digital tools like email marketing, social media, and Google Ads, businesses of all sizes can now reach bigger audiences, build brand awareness, and get discovered more easily. And thanks to advanced analytics, targeting the right audience and improving your campaigns has become more affordable and efficient.
Let’s face it—Google is everywhere. With about 8.5 billion searches happening every day, getting your business to rank high on Google’s search engine results pages (SERPs) can open up huge opportunities. Google Ads helps put your business in front of people actively searching for what you offer, making your business just a click away from being discovered.
As digital marketing continues to evolve, partnering with a Google Ads agency is becoming essential if you want to make the most of paid ads. They’ll take care of all the time-consuming stuff—like setting up, monitoring and optimising campaigns—so you focus on growing your business. A reliable agency like Olivetree Marketing, will keep tweaking your ads to get the best results and help you reach your marketing goals faster.
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How Can a Google Ads Agency Help My Business Grow?
Google is the world’s leading search engine, handling 91.47% of global search traffic and 88% in Australia (Statista Research Department, 2024). With such a strong influence, it’s clear that having a solid presence on Google is crucial for any business wanting to succeed online.
However, running a business is already a full-time job, and juggling everything—like operations, admin, and marketing—can feel overwhelming. This is where we, a Google ads agency, steps in to handle your marketing, so you can focus on the other important aspects of your business.
In the ever-evolving digital landscape, Google Ads offers a rapid path to building your brand’s online presence and connecting with potential clients. You basically get leads straight away, and you only pay when someone clicks on your ad. Plus, it delivers real-time, measurable results. With Google Ads analytics, you can see how your ads are doing and make changes to improve them for better conversions.
While you can learn how to run ads yourself, maximising your ad performance and making sure your campaigns reach the right people often requires the expertise of a professional Google ads manager. A professional agency can help you get more leads, increase conversions, and boost your sales.
5 Key Benefits and What to Expect When Partnering with a Google Ads Agency
When you partner with a Google Ads agency like Olivetree Marketing, you’ll work with an expert who can set up, manage, and optimise your ad campaigns.
Here’s a breakdown of what you can expect:
1. Initial Consultation & Strategy Planning
Before meeting with a Google ads agency, it’s helpful to have clear marketing goals. Understanding your business needs and setting short-term goals (like 3 to 6 months) will help prepare you for the initial consultation.
During this meeting, we’ll ask about your business, the products and services you offer, your target audience, and your marketing goals. These goals will guide us onto the next step – in developing a strategy and setting your campaign goal – whether it’s selling your products, submitting lead forms, getting phone call leads, increasing page views, or boosting brand awareness. To help you reach your goal, we’ll also set up methods to track your progress along the way.
2. Account Setup & Campaign Development
Once your goals are clear, we’ll set up your Google Ads account and choose the right type of campaign to meet them. We’ll also do a deep dive into your website and competitors to create a keyword list that matches what your potential customers are searching for.
Here’s a quick snapshot of the different Google Ads campaign types and what they’re good for:
Google Ads Campaign Types
i. Search campaigns: These show up as text ads in search results. They’re simple to set up—just a keyword list—and they help you reach people actively searching for the products or services you offer.
Best for: Driving sales, leads, or website traffic by connecting with users already looking for what you provide.
ii. Shopping campaigns: Created from product feeds in Google Merchant Center, these ads showcase a product’s price, name, deals, promotions, and user reviews to attract potential buyers.
Best for: Retailers who want to highlight their products and reach shoppers looking to make a purchase.
iii. Display campaigns: These visual ads use images, text, and interactive elements across Google’s properties like YouTube, helping you boost visibility.
Best for: Expanding your reach and building brand awareness by targeting people browsing online.
iv. Video campaigns: These eye-catching video ads appear on YouTube, the second-largest social platform after Facebook.
Best for: Boosting brand awareness and driving sales by showcasing your video content to potential customers.
v. Discovery campaigns: Featuring visually appealing images, these ads appear across Google Discovery, YouTube, and Gmail, enticing users to explore your products.
Best for: Encouraging sales by targeting people who are actively searching for products to buy.
vi. App campaigns: Ideal for brands with mobile apps, these campaigns use app data to automatically optimise ads and reach potential users across Google’s platforms.
Best for: Promoting an app to drive downloads and sign-ups.
vii. Smart campaigns: You just provide a few ads and business details, and Google’s AI takes care of targeting across platforms like Google SERP, Maps, YouTube, and Gmail.
Best for: Driving sales and leads with minimal effort, focusing more on performance than platform-specific ads.
viii. Performance Max campaigns: These take a holistic approach, combining your goals with Google’s AI to reach prospects across all Google platforms in one campaign.
Best for: Finding new customers and improving conversions through real-time data insights and optimised ad spend.
ix. Local services ads: These show your business in a local listing and can include Google badges after passing background checks and eligibility.
Best for: Boosting leads for businesses offering location-based services or products.
Once we’ve chosen the right campaign type, we’ll take a step further by refining and optimising your strategy.
3. Ad Management & Optimisations
One of the biggest perks of working with a Google ads agency is the ongoing ad management and optimisation. We’ll continuously monitor and adjust your bids, keywords, and ad copy to make sure you’re getting the most value from your budget.
Along with regular updates using real-time data to fine-tune your ad performance, A/B testing plays a key role in optimising your campaigns. We test the different ad formats, messaging, and landing pages and see what resonates best with your audience, helping boost both your click-through and conversion rates.
4. Performance Reports & Communication
We always provide regular performance reports that track important key metrics like click-through rate (CTR), conversion rate, and cost per click (CPC). These metrics help us gauge success of your campaigns and make tweaks as needed.
Good communication between you and your partner agency is essential to fine-tuning your campaigns. Regular check-ins ensure that any necessary changes—like adjusting bids, testing new keywords, or refining audience targeting—are implemented quickly, keeping your campaigns aligned with your business goals.
5. Scaling Your Campaigns
As your campaigns start delivering results, a Google ads agency will guide you on how to scale. Scaling isn’t just about increasing your budget—it’s about expanding your audience, exploring new platforms, and refining your strategy. With data-driven insights, we’ll help you grow effectively while keeping costs in check.
Final thoughts
Partnering with a Google Ads agency can make a huge difference for your business. Their expertise ensures you have a well-planned, results-focused ad strategy that reaches your audience while keeping costs down. By tapping into the full power of Google Ads, you’ll drive more traffic, generate leads, and hit those all-important marketing goals.
Ready to take your business to the next level with expert Google Ads management?
Get in touch with us today and see how we can help you grow!
