Based on R.L. Adams, https://www.entrepreneur.com/article/299335
In our last blog we spoke about how to identify the right marketing strategies for your business. Good marketing takes time and effort, which is exactly why so many business owners turn to outsourced marketing services.
The tools we’re covering today focus on digital marketing and how to do it well.
1. Use Social Media
You can’t ignore social media. Social platforms are where attention lives, and some businesses have been built entirely on the back of them.
It can feel intimidating at first, but posting gets easier as you build your audience.
Creating engaging content is genuinely time-consuming, and as a business owner, you’re probably already stretched.
Outsourced marketing services for social media and content creation can save you significant time, handled by people who know exactly what they’re doing.
2. Create Video Tutorials
One of the most effective ways to get the word out about your business is to create video tutorials.
Teach people something useful and walk them through it step by step. The more value you provide, the quicker you build visibility and sales.
YouTube is the second largest search engine in the world behind Google. People head there every day to learn something new, and you’ve likely done it yourself.
Ask yourself what you could teach that would help your customers solve a real problem. What got you into business in the first place?
Don’t be afraid to turn to outsourced marketing services for this.
3. Start Blogging Now
If you don’t have a blog for your business, start one immediately. Most people find blogging slow going at first because they lack visibility.
A blog without readers won’t do much for your business on its own. Authority blogging changes that.
Post content on platforms like Medium, answer questions on Quora and Reddit, and publish on LinkedIn. These platforms have massive built-in audiences and give your content immediate reach.
Blog with purpose and skip thin content. Focus on genuine value, and don’t worry about giving away too much. Give people enough value to become an authority in their eyes, and they’ll come back for more.
4. Understand Search Engine Optimisation
SEO is an area we’re incredibly passionate about at Olivetree, and one that many business owners find daunting. If your budget is tight, bringing in outsourced marketing services for SEO is a smart move.
Done well, SEO can transform your visibility. Learn it properly and the results compound.
Avoid companies that push shady PBNs or link schemes to trick Google. Short-term gains from black-hat tactics lead to long-term penalties.
SEO rewards the same thing businesses do, and that’s consistent, genuine effort.
5. Build a Great Lead Magnet
Marketing effectiveness often comes down to one thing: a well-built lead magnet. The right lead magnet, shown to the right audience, can produce outstanding results.
Start by identifying the pain points your customers face, then build your lead magnet around solving them.
Ask yourself what problem consumers in your niche are dealing with, and what drew you to your industry in the first place.
Your lead magnet could take many forms, including an ebook, a cheat sheet, a checklist, or a video. Pair it with a well-written squeeze page to bring people into your funnel.
The stronger the lead magnet, the more effective your funnel becomes.
6. Use Facebook Ads with Retargeting
Facebook ads are one of the most powerful ways to reach a specific audience. You can target by interest, age, relationship status, geographic location, and much more.
The real results come from retargeting. Focus on conversions rather than clicks, and install the Facebook Pixel on your site if you haven’t already.
Even if you’re not running ads yet, the pixel starts building your audience immediately.
Pixels track every visitor so you can serve relevant ads to people who have already shown interest in your content. Conversion rates climb sharply from there.
That said, Facebook ads can be incredibly tricky, especially for beginners. Taking the outsourced marketing services route is recommended.
7. Use LinkedIn the Right Way
Do you have a video on your LinkedIn profile? It’s straightforward to add one. Take a few minutes to introduce yourself and your business, then link it to your profile description.
If you have a strong LinkedIn network but you’re not posting regularly, start now. You can reach a large audience, especially when content resonates and gets shared.
LinkedIn rewards authentic storytelling. Share your challenges, your journey, and the lessons you’ve picked up. The more genuine your stories, the further they travel.
Building a LinkedIn profile is one of the best outsourced marketing services you can take.
8. Don’t Have Time for All That? Totally Understand. Use Outsourced Marketing Services!
Outsourced marketing services exist precisely for this. Here’s what you get:
- Experts who know the latest trends and focus entirely on making your business successful.
- Hours back in your week, with the marketing handled.
- A clear picture of your marketing gaps and where to focus next.
- Faster results from a team dedicated to your growth.
Need help with any of the above? Get in touch with us today.
