Google ads (formerly Google Adwords) is a heavily used traditional channel within digital marketing. Since the spending can reach considerable amounts, our clients rightfully ask us many common questions. That’s why we decided to come up with a Google Ads FAQ! Let us shed some light on the topic, starting with some background on Google …
If you are a healthcare provider, you might be wondering if digital marketing could be the ultimate cure to grow your healthcare business. As a healthcare specialised marketing agency, we are here to prove you right! Healthcare has experienced many marketing trends that have fundamentally altered marketing in the last decade from: a mass marketing …
The 4Ps of marketing (price, promotion, place and product) never change. But when we niche down to an industry such as healthcare, we often need minor adjustments in our marketing strategies. Healthcare business is the umbrella term that varies from hospitals to physiotherapy and care centres, NDIS businesses, chiropractors, specialist clinics and beauty centres. In …
Today, in the digital world, consumers go through a 4 step process called the buyer’s journey before buying goods or services online; awareness, consideration, decision. The awareness stage (active research) mostly concerns the search engines, whereas consideration and decision stages often occur at a business website. That’s why website design is mission-critical for those planning …
