Do you feel overwhelmed juggling business demands and trying to keep up with marketing? You’re definitely not alone.
Many business owners share this struggle! If you’re finding it hard to reach the right audience or get consistent results, it might be time to consider partnering with a marketing specialist who can help turn those challenges into growth opportunities.
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Why a Marketing Specialist Could Be Your Best Investment
As a small business owner, you know that every dollar and every hour counts. It can be really tough trying to balance your marketing efforts with the daily demands of the business, especially if you’re not a marketing pro or simply lack the time to keep up with the latest trends.
In fact, a recent study shows that 56% of small and medium business (SMB) owners can only spare less than an hour per day for their company’s marketing activities, while 32% devote between one to two hours. But here’s what’s alarming: the same survey also reveals that because marketing can be time-consuming, 52% of businesses delay their marketing tactics—including posting on social media, managing email campaigns, and integrating data.
This is where a reliable marketing specialist like Olivetree Marketing steps in. Our team brings deep expertise to help you build and manage marketing strategies that align with your specific goals and budget.
The Invaluable Role of a Marketing Specialist
As Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” Think about it. Often, when profits are tight or employees are busy, marketing is the first thing to get pushed aside.
But here’s the thing— marketing isn’t just a one-and-done task; it requires consistent effort to see real results. So consider this: from content creation and social media management, to email marketing campaigns, you’re diving into the core essentials that help your business stand out.
And that’s not all. Regular monitoring and updates to your website through search engine optimisation (SEO), help bring more prospects your way, but it can be tricky. If all of this sounds like a lot, it’s about time to consider hiring a pro. A marketing specialist can act as your trusted partner who knows how to reach your audience, engage them through relevant content and messages, and ultimately convert them into loyal customers.
So, how do you know when it’s time to take that step?
Here are five signs it might be time to bring in a marketing specialist to help your business grow and thrive.
5 Signs It’s Time to Hire a Marketing Specialist for Your Business
Running a small business is already a full-time job, so it’s no surprise that marketing often takes a backseat. But currently, building a solid online presence isn’t just important—it’s your key to attracting, engaging, and retaining customers.
1. Your brand and message aren’t resonating with your prospects
Your brand goes way beyond just your logo—it’s how people see and feel about your business. So, if you’ve noticed a disconnect between your brand and your audience, it might be time for a change especially if your branding hasn’t had a refresh in a while. A marketing specialist like Olivetree Marketing can offer a fresh perspective to ensure your brand resonates with the people you want to attract.
To start, your logo, as the face of your brand, should be unique and memorable, but also simple enough to stick in people’s minds. After all, a well-designed logo uses a balanced colour palette and typography which aligns perfectly with what you offer, helping you attract the right customers and stand out.
2. Your sales are not growing
Are your sales not seeing the growth you’re hoping for? It might be time to look at your online presence. If your website is outdated, slow, or not mobile-friendly, it could be driving potential customers away.
That’s where a marketing specialist comes in. With much online activity happening on mobile, it’s important to make your site mobile-friendly, fast, easy to navigate, and appealing to your audience. For instance, Google shows that 64% of Australians are more likely to recommend a brand if its mobile site is easy to use.
Also, if your PPC (pay-per-click) campaigns aren’t converting, a marketing expert can help optimise your ads. They will make sure to reach the right people and get the qualified leads for your company.
3. You can’t keep up with current marketing trends
There are many aspects to consider in digital marketing̶— including SEO, social media, and email marketing. And here’s the thing, to make the most of it, you need to leverage various approaches. But keeping up with the constantly changing SEO algorithms and social media trends is challenging especially if these technical aspects are all new to you.
For example, Google currently dominates the search market in Australia with a 90% market share, while Bing and Yahoo are far behind at 17% and 15%, respectively (Statista Research Department, 2024). If you’re not optimising for SEO and improving your Google business profile, you’re missing out on valuable traffic. That’s where a marketing specialist steps in, by staying on top of these trends, ensuring your business is ahead of your competitors.
4. Your campaigns aren’t delivering results
It can be frustrating to spend time and money on creating content only to see little or no engagement at all. If your social media posts aren’t getting likes, shares, or comments—or if your email open rates are low—it may be time to bring in a marketing specialist.
Now, you might be wondering how your company compares when it comes to email opens and clicks? In the business and finance sector, average email open rates are at around 31.35%, with click rates at 2.78%, while healthcare averages 34.65% and 2.8%, respectively (Mailchimp, 2024).
So, what does this mean for you? If your company’s results are below these industry benchmarks, it’s a clear sign to consider asking help from a marketing expert. They will evaluate your campaigns, dig into the data, and identify what’s holding your prospects back. With proper adjustments, they’ll help you create campaigns that connect with your audience, boost engagement, and ultimately drive more leads and sales.
5. You just don’t have time for marketing
Balancing day-to-day operations with creating content, running ads, or managing social media can feel overwhelming. If you’re struggling to keep up with writing blogs, creating social media posts, or analysing data, a marketing specialist can take these tasks off from your to-do list while making sure your marketing stays consistent, engaging, and effective.
A content marketing agency like Olivetree Marketing can be a cost-effective approach, especially if you don’t have the budget for an in-house content team. With 20.8 million Australians active on social media out of its current population at 27.1 million (Australian Bureau of Statistics, 2024), there’s a huge opportunity to reach around 77% of the population with engaging social media posts. By tapping into the power of social media, you allow your prospects to get to know your brand, helping you to get close to them.
Do These Signs Look Familiar?
If you’re noticing these signs, it may be time to get help from the experts. Let our marketing specialists take on the complex, time-intensive work so you can focus on what you do best.
At Olivetree Marketing, we don’t believe in cookie-cutter solutions. We take the time to understand your business, identify your audience’s needs, and build an effective marketing strategy to turn prospects into loyal customers.
Want to experience real results from your marketing efforts? Reach out today, and let’s take your business to the next level!