Have you tried using email marketing yet for your business? If you haven’t yet, it’s time you reconsider and adopt this marketing strategy.
Why Use Email Marketing?
Email marketing proves to be one of the most effective ways to attract, engage, and retain customers in 2024. How can it not be an entrepreneur’s best friend?
With email marketing, you only need to craft a persuasive email (which is not salesy) targeted to your specific audience and send it to their email addresses. That’s it! You can already start promoting your products and services by emailing them to potential and current customers.
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Email marketing is a powerful digital strategy. It is cost-effective and has a wide reach. It also helps in building brand awareness and loyalty. This gives more reason for Australian companies to invest in email marketing in the coming years.
Ad spending of Australian businesses in 2023 for email marketing alone amounted to $238.50 million. Statista Research Department predicts a 4.86% growth from last year in 2024. Email marketing shows no signs of stopping and is even expected to charge ahead until 2029.
Still not convinced about how email marketing can help grow your business? Read on to identify its benefits.
Discover the 7 Powerful and Unique Benefits of Email Marketing for 2024
1. Cost-effective and High ROI
Imagine just putting in a dollar to market your products and services and receiving $36 in return. That’s a whopping 3,600% return on investment (ROI)! That’s how much profit email marketing can generate for your company.
Sending emails manually is free, unless you choose to buy software or use an email platform for automated newsletters. However, using paid email marketing software is still cheaper than advertising on social media and other digital platforms.
2. Strengthen Brand Awareness and Customer Retention
How long can you stand without browsing your mailbox? A recent report shows that 88.0% of people can’t go in a day without checking their email (ZeroBounce Statistics Report, 2024).
Email marketing is a compelling method to drive sales because of its power to join a prospect or customer in their buying journey. From developing brand awareness, letting them know about your products and services which address their needs, to them buying your offer.
It doesn’t even end here. When you keep them on the loop about your current offers or upcoming promotions, eventually your leads or prospects turn into loyal customers. Through regular communication (that doesn’t look spammy), you can build trust and long-lasting customer relationships.
3. Personalised and Targeted Messaging
A powerful feature of email marketing is you can tailor your content to the needs and wants of your audience. When your prospects subscribe to your mailing list, chances are they are interested in your products and services.
Imagine taking a slice of the pie of the current 4.48 billion email users worldwide (Statista Research Department, 2024).
To lead your potential and current customers into a purchase or at the very least, prevent them from hitting the unsubscribe button you need to effectively categorise your audience into who needs what, their demographics, preferences, or behaviour. But don’t fret if you’re not a marketing expert, as there are marketing agencies and email marketing tools to help manage your mailing list and create personalised content to drive sales for your company.
4. Automated and Measurable Results
With email marketing, you can prepare and schedule your email, and gather immediate results enabling efficiency. It allows you to simply track email data and evaluate your response rates as they rise or fall, making continuous tweaks in your content. For example, the number of click through rates of your showcased products and services will show you what messages resonate with your prospects.
Key insights help refine your content and target specific segments of your audience based on their needs and interests. Through improved and targeted messaging, you not only engage more prospects but also drive more conversions as your leads turn into loyal paying customers.
A 2023 consumer study revealed that 52% of customers bought products based on the email they received proving how effective email marketing can be.
5. Aligns with Social Media Activities
In the evolving digital landscape, having two powerful dynamic duos unite (like Wonder Woman and Aquaman) can bring massive victory. Email marketing is a reliable venue to drive traffic to your social media profile while social media can help grow your email list and boost open rates.
Think of email marketing (Wonder Woman) and how it delivers strong and impactful messages while social media (Aquaman) navigates various social media platforms using fluid and adaptable content. For example, since user-generated content such as user-submitted testimonials and product reviews is popular on social media, why not adopt this in your next email marketing strategy?
When you align email marketing campaigns and social media tactics, you can build a stronger sales funnel and achieve your overall marketing goals effectively.
6. Works seamlessly with SEO
Wondering how email marketing connects with SEO strategies? As you nurture both your prospects and clients through the valuable content you communicate from your website, they will know you more, leading to improvement in your website ranking.
Relevant and good-quality content such as blog posts or landing pages you share via email that addresses your prospects and existing customers’ needs or pain points encourage them to remain loyal members of your email list.
As your email list grows, so will it drive more traffic to your site, enhancing your likeability and trustworthiness as a brand, and leading to a boost in search engine ranking results (SERPs).
7. Combines with Content Marketing Strategies
There’s no doubt persuasive email campaigns that tell a relatable and valuable story not only attract your audience but also keep them engaged and delighted. This is why 69% of content marketers place a big chunk of their marketing tactics on distributing email newsletters (Content Marketing Institute, 2023).
Your email marketing strengthens your content marketing efforts as you share tailored content regularly among your email subscribers. To avoid being marked as spam, you need to establish a friendly vibe that conveys warmth and eagerness to connect with your audience.
Much like in everyday conversations, creating a good first impression via email is vital. When your prospects see you as someone credible and trustworthy, leading them to a specific call to action such as to check out your blog or see your latest offers would be a breeze.
Final thoughts
Every business can grow and thrive by adopting smart marketing strategies such as email marketing. As common as an email sounds, consider it an opportunity to genuinely connect with your audience by using tailored messages that address their needs.
The key to achieving your marketing goals in 2024 is to use email marketing along with other powerful digital marketing initiatives such as SEO, social media, and content marketing.
Are you ready to elevate your business and harness the power of email marketing? We’d like to help you set up your email campaigns and other content marketing needs. Get in touch with us!