Logo design
Infravisory’s old logo.
Client: We’re rebranding to better position the brand to standout from our competitors and position us as the leading advisory business for cost, constructability and program on water projects.
The brief
Client: We’re rebranding to better position the brand to stand out from our competitors and position us as the leading advisory business for cost, constructability and program on water projects.
Infravisory also wanted to focus on water infrastructure projects and therefore wanted to reflect that in the logo. However, they did not want to limit themselves to only water-based projects, and it was important not to give that impression.
The logomark
The waterdrop-shaped logomark is the standout element of the new logo design.
Apart from making Infravisory’s logo more memorable, the symbol is a versatile design element that can be easily incorporated into their brand materials.
Combining the water drop shape with both blue gray and earthy sand colours achieves the objective in their brief: emphasise their focus, without giving the impression that they do exclusively water projects.
