CASE STUDY

No Limits Healthcare

How our end-to-end marketing strategy delivers hundreds of conversions for No Limits Healthcare

No Limits Healthcare is a physiotherapy and occupational therapy clinic based in Sydney. They started working with Olivetree Marketing in the hope of increasing brand awareness in nearby areas.

Being in the healthcare industry, it was also imperative for them to have a trustworthy brand image, so that potential clients knew that they were in good hands.

We went with a two-pronged approach that involved both organic SEO and paid ads to both expand their reach and ensure that their messaging is reaching the right audience.

Here’s what we did for them!

SEO

Our SEO strategy for No Limits comprised four main components:

Local SEO
On-page optimisation: We are creating landing pages that are informative and optimised as well as writing high-quality blogs on relevant topics
Off-page SEO
Technical SEO

Local SEO

We optimised and regularly posted on their Google Business Profile. This makes the people who search for No Limits Healthcare on Google more likely to continue on their customer journey.

Using thorough keyword research, we optimised their website content to make sure that it contained all the relevant information and keywords that their target marketing is for. We also made sure it adhered to good SEO practices in terms of formatting.

The result: a marked increase in the number of organic visitors and engagement.

Paid: 372,000 impressions that resulted in nearly 600 conversions in just 5 months.

Website Optimisation

We made sure their website loaded fast and followed SEO best practices. This is crucial for making sure the website has the best chance of ranking well on Google search results (as Google penalises slow, unoptimised sites).

This also ensures a pleasant viewing experience for viewers, reducing the likelihood of them clicking away from the site prematurely.

Excellent performance ratings for both desktop and mobile sites will mean viewers are more inclined to stay.

Content Writing

Our content team produced thorough, well-researched blog posts relevant to physical and occupational therapy.

These blogs address their target audience’s various pain points, exhibit the team’s expertise, and provide opportunities for promoting the services they offer.

NLHC’s physios and OTs work is based on up-to-date, evidence-based knowledge… so we make sure their blogs are, too!

Paid Ads

After carefully considering their needs, target audience and budget, we agreed on a two-pronged approach using both owned content (in this case, blogs and landing pages), and paid Google Ads.

Google’s Policies on Healthcare Advertising

Google has particularly stringent policies on advertising healthcare products and services, including restrictions on targeting audiences based on health concerns.

This can make it challenging to reach a company’s specific target audience and carries the risk of ads being disapproved.

Carefully adhering to these policies helps us ensure a steady flow of quality leads for No Limits Healthcare each month.

Keys to Success

We collaborate with the client in planning blog and landing page topics. No Limits Healthcare knows the needs and pain points of their clients well; we make sure that the blog topics we choose are aligned with what clients come to them for.

We constantly update and add to their landing pages to make sure all their services and specialisations are comprehensively advertised.

We track the performance of their paid ads and regularly report to the client. Doing so allows us to quickly weed out ads that don’t perform as well, and make sure that the client is getting the best return on their investment.