CASE STUDY

Mortgage Choice West Pennant Hills

How smart SEO and quality content strengthened the online presence and built trust for Mortgage Choice West Pennant Hills

Mortgage Choice – West Pennant Hills is a leading mortgage broking company based in north-west Sydney. Known for their reliable service and glowing client reviews, they were ready to take their growth to the next level.

They partnered with Olivetree Marketing to increase local awareness and strengthen their website content – with a focus on creating helpful, well-written blogs that guide potential clients through the home loan process.

Here’s how we helped to make it happen.

SEO

To increase Mortgage Choice’s online presence and improve their brand awareness, we focused on the three key areas of SEO:

Local SEO
On-page optimisation
Off-page optimisation

Local SEO

We made sure Mortgage Choice – West Pennant Hills stood out in local search by fully optimising their Google Business Profile. From updating the profile details to selecting the right service categories, every detail was tailored to help them show up when local clients were searching for a mortgage broker nearby.

Mortgage Choice case study GBP performance

We also kept their profile fresh with regular posts that highlighted key services, current promotions, and helpful tips to make it easy for potential clients to reach out to them.

We’re happy to say that over the course of our ongoing updates and optimisations, Mortgage Choice West Pennant Hills saw consistent improvements in its GBP performance.

On-page Optimisation

To better connect with homebuyers, we rolled out a short and snappy video series that breaks down important mortgage topics into bite-sized and easy-to-understand tips.

We also built optimised landing pages for their niche services: deposit bonds, SMSF loans, personal loans, and car and asset finance, so that when someone searches for these specific solutions, Mortgage Choice – West Pennant Hills is easy to find and just a click away.

Off-page Optimisation

To boost the website’s SEO, we secured high-quality backlinks from reputable local directories and financial websites. These links not only helped improve their Google ranking but also made them more visible to people who are searching for mortgage services or advice in the West Pennant Hills area, driving more traffic to their mini site.

Content Writing

We created informative, data-driven, and SEO-friendly blog posts covering mortgage and finance topics that are relevant to their audience.

Each blog post answered the common concerns of their target clients and shared practical advice, positioning Mortgage Choice – West Pennant Hills as a trusted expert in the lending space.

Keys to Success

SEO for better online visibility

By optimising the Google Business Profile and consistently publishing updates, we made sure Mortgage Choice – West Pennant Hills showed up right in front of their local audience.

Content that connects

We created blogs that answered real questions home buyers and investors were asking. This helped build trust, drive traffic to their mini-site, and keep people coming back for more.

Landing pages that cater to the audience needs

We developed dedicated service pages for the key offerings like personal loans, deposit bonds, SMSF loans, and car and asset finance to better guide their visitors and improve overall website experience.

Quality backlinks for better rankings

We built a strong off-page SEO foundation through high-quality backlinks from relevant, trustworthy sites to boost their authority and Google rankings.