CASE STUDY

Independent Property Valuations

How Olivetree Marketing boosted IPV’s online visibility and delivered 931% growth in conversions

Independent Property Valuations (IPV), a trusted leader in providing professional valuation services, was seeking to enhance their online visibility and attract more leads to grow their business.

After partnering with Olivetree Marketing, it didn’t take long for them to see the results – as their online presence has been transformed in just a few short months.

The Challenge

Branding mismatch

Their brand perception, including their logo, didn’t reflect the company’s identity or values.

Website limitations

Their website was outdated and lacked user-friendly experience clients expect.

SEO deficiencies

Their content was not optimised for search engines, making it difficult for clients to find them online.

Limited insights

Tracking website visits and engagement was not in place, making it tough to understand what’s working—or not.

Lead generation difficulties

The client needed more quality leads to sustain and grow their business but didn’t have the tools or strategy to make it happen.

How We Helped

Brand refresh

We worked closely with IPV to reimagine their brand identity, making sure their logo and messaging truly aligned with their values and resonated with their audience.

Website redesign

Our team gave their website a much-needed makeover to give it a modern, user-friendly experience with updated content that clearly showcased their services.

Enhanced SEO performance

We worked some SEO magic, diving into keyword research and optimising their content to match what their audience was searching for.

Introduced tracking tools and insights that drive growth

To help them keep tabs on their prospects, we introduced tools that tracked website visits, clicks, and enquiries, giving them actionable insights as we continue to refine their marketing strategy.

Attracting quality leads

Using data-driven strategies, we helped them bring in more leads that can also more likely convert, setting them up for sustainable growth.

What We Accomplished

In just four months, we’ve achieved incredible results that speak for themselves:

931% growth in conversions
708% boost in website clicks, driving more traffic than ever
334% increase in website reach, enhancing their online visibility
Improved click-through rate (CTR) to 9.96%
Reduced cost per click (CPC) to $0.75 making it 46% more cost-efficient
Acquired 27 quality leads in just one month

IPV Case study_Conversions, Clicks, Visibility

And the best part?

We’re just getting started! We’ll keep refining their content and strategies to boost their online visibility even more. Olivetree Marketing will continue to attract even higher-quality leads and set them up for long-term business growth!

We can’t wait to transform your business.

Keys to Success

Collaborative Approach

We work closely with IPV to ensure their brand identity and messaging connect with their audience. From developing engaging social media content to insightful blog posts, we make sure everything aligns with their clients’ needs and strengthens their online presence.

Constant Monitoring

We continuously track the results of our SEO, paid ads, and content marketing efforts to make sure everything stays effective, relevant, and aligned with our client’s goals.

Proactive Adjustments and Refinement

Digital trends constantly change, and we make sure IPV stays ahead. By monitoring industry trends, algorithm updates, and audience behaviour, we refine their marketing strategies to keep them visible, relevant, and competitive.