CASE STUDY
Hills District Tennis Association
Serving up success: full-service marketing for a local tennis club
The Hills District Tennis Association is a local tennis club in Sydney. While already well-loved by the community, HDTA could benefit from more polished and professional branding to better represent the organisation to prospective tournament sponsors and business partners.
Here’s what we did for them!
Branding
We may live in a digital age, but there’s still something about well-designed, high-quality printed materials that makes a statement.
Especially for organisations and niches built on in-person interactions—such as sports clubs—the impact of tangible marketing materials and venue graphics cannot be overlooked.
The marketing materials we created for Hills District Tennis Association helped to represent them well to potential participants and business partners alike.
Traditional promotional materials like banners and posters are highly valuable for organisations built around in-person gatherings, such as sports clubs.
Social Media
A strong social media presence keeps a club like HDTA connected with its members while also attracting new players and sponsors.
We developed a consistent content strategy, featuring engaging posts, event promotions, and community highlights, to grow Hills District Tennis Association’s following and engagement.
The idea was to take the sense of community and camaraderie that HDTA fosters offline—both on and off the court—and represent that online.
Email Marketing
Email isn’t just great for sending out blasts to large audiences; it’s also fantastic for communicating to a targeted, local audience that is already invested in your niche.
In this case, we used email marketing to effectively reach out about HDTA’s upcoming events, sponsorship opportunities, and activities and general.
The e-newsletter consistently had open rates around 70%—a testament to how effective email marketing can be if you keep your content relevant.
